Are you thinking accurately about your content marketing?

There's a BIG difference between content that drives engagement and propogates your message; and ads that you can rely on to produce a positive return on your investment over and over again.

YOU need both, but you have to be smart about how and what you do to put this one-two punch marketing system to work for you inside your small business. Take it from someone who loves to creating content…you can spend and waste a lot of time accomplishing almost NOTHING! That’s OK if it’s your hobby, but when it comes to putting this pursuit to work in your small business, you better have a more accurate look at the plan.

Inside the funeral profession where I help funeral home owners build powerful pre-need business systems, there is a lot of confusion about what truly makes sense when it comes to creating content, running ads, and working to gain influence and sales from a nebulous and ever expanding playground where there are plenty of people who know just a little more than you and yet not nearly enough to make a difference for your business.

Here’s…