confused customers don't buy. here's how to solve the problem

are your sales questions getting you the results you want in a timely fashion?

confused customers don't buy. here's how you can quickly and easily solve this common, and yet often misunderstood sales truth...

ask great questions!

all great salespeople know their products and services well. but the superstars know that what this knowledge and expertise truly allows them to do is gain a true understanding of exactly how their product or service will solve the problem, and the pain that comes along with it, for their prospective customers.

the picture below is from Budget Bicycle here in Madison, WI

my son and I visited yesterday to pick out a new bike for him for the summer.

imagine how much harder & longer our job would have been if we were forced to wade through the sea of bikes below on our own.

but following a short 5-minute conversation with one of the salesman/bike mechanics, we narrowed the choices to a neatly defines group of options and we were out of their in an hour. Carl will go pick-up his new bike later this afternoon.

i LOVE this shop and have been coming …