there are plenty of imposters out there. the sooner you realize that fact, the sooner you realize how much easier it is for you to position yourself as an expert.
here’s a quick list of my favorite strategies in this category to help get you started, whether you’re an entrepreneur or not…
invent something NEW in your field. even a small thing that has BIG impact will do
invent a better way for your customers to put your product or service to work
get smarter by teaching others - and spend time teaching your customers stuff that will help them
carve out small pieces of what you do and share it with the public for FREE
raise at least one common standard in your field of endeavor
reduce the emotional pain involved with the delivery of your product or service
increase the demand for what you do
integrate your product and your offer with other popular products rel…