This group accounts for more than half of all sales & you're very likely ignoring them...

the leading-edge boomer (age 58-66) and senior population tops 117 million, making it the largest economic group in America, with annual spending power of more than $2 Trillion.*

“More and more I am totally and completely annoyed by the marketplace’s inability to serve my needs effectively and without annoyance. While at first, I feared I might be taking on some of the characteristics of the grumpy old man, aging ineffectively and developing a potentially bad attitude, I have realized that instead, it IS the FACT that the marketplace is ignoring me…” -john ashworth

The really odd thing is that in spite of both leading edge boomers & seniors accounting for more than half the sales in just about every product and service category, advertising, marketing, and often product development is still weighted heavily toward other target demographics (Kennedy, 2024)

what does this mean for YOU & YOUR business or your funeral home?

First, a little context…

I’m 55 years old and consider myself more of a ‘Gen Xer’ than a boomer. It’s always fu…