The Most Overlooked Weapon in Pre-Need Marketing
When I first came into Frazer Consultants, now part of Tribute Technology, my job was to transition FuneralNet customers onto the Frazer website platform.
Here’s what I discovered…
There was one tool that every FuneralNet customer loved. In fact, many resisted switching platforms because Frazer didn’t have this same piece of technology. It was a rare mix: old-school sales savvy built into a modern web tool. Not flashy. Not complicated. Just effective. And the top 20% of FuneralNet clients used it to quietly dominate their markets, capturing leads, engaging families, and driving pre-need conversations every single month.
Think about it: one funeral home client used this tool to triple the number of pre-need inquiries they got from their website in less than a year. Another leaned into it and grew their average monthly pre-need sales by 40% without spending a dime more on advertising. It wasn’t luck. It was a process. And this tool gave them leverage.
To this day, I believe this is still the most lethal weapon in deathcare marketing. Especially for pre-need. Yet even Tribute Technology never fully rebuilt or deployed it in a way that captured its true potential. They tried, but failed. Instead, offering you a watered-down and automated version that is forgettable and mostly ineffective. Why? Because very few people in funeral tech truly understand how to build, nurture, and scale a pre-need sales pipeline. They focus on at-need. They talk about websites, case management, flowers, and livestreams. Meanwhile, the engine that could actually drive long-term revenue for your funeral home sits buried and ignored.
Here’s the reality: pre-need growth isn’t about one-off campaigns or gimmicks; or an endless stream of same old seminars. It’s about systems that build lists of interested prospects, nurture those prospects over time, and usher them to the point where they’re ready to make their plan. That’s what this tool did—and why the smartest FuneralNet clients loved it. They didn’t just collect leads. They converted them.
Most funeral homes today are starving for this kind of system. You can have the prettiest website in town, but if it doesn’t generate consistent, measurable engagement and pre-need leads and contracts, you’re missing a big opportunity.
But here’s the truth: this tool isn't the only tool I’m talking about today. This tool, combined with the AI-driven system I’ve been developing over the last five years, can put any funeral home, big or small, at the front of the pack in their market. My system integrates customer service automation, content that converts, and pipeline management into a single strategy designed to double your pre-need sales volume.
I won’t give away the full play here. Not yet. But if you’re serious about leading pre-need in your community, you’re going to want to see this.
If you’re attending NFDA in Chicago next month, I can give you a private preview. Or, if you’d rather not wait, reach out today and we’ll schedule a 20-minute call to pull back the curtain.
Curious? I hope so…
Sincerely,
John C Ashworth - book your 20-minute call here 🤓
PS On our call, I’ll reveal this tool and show you exactly how it integrates with my entire sales and marketing system to immediately jump-start your pre-need program, and set you on a path to double sales next year. Call the VIP line any time at 608-845-2252.
