Check, check. You ready? Good. Because today, we're diving into a business icon who played the game by her own rules, rewrote the script, and built an empire. And more importantly, we’re going to talk about how YOU can take some of her genius and apply it to your funeral home business. Sound crazy? That's the idea. Stick with me.
The Origin Story of a Sales Genius
Estée Lauder didn’t start out as a cosmetics mogul. She started in her family's hardware store, of all places, designing window displays to lure customers inside. Smart move. Following her intuition and talents. She learned early on that presentation matters, that getting people’s attention is half the battle.
Fast forward to her entry into the beauty business, and she wasn’t just playing along with the old rules—she was making up new ones. She introduced what we now call the "gift with purchase"—free samples bundled with a sale, an idea so wildly successful that everyone copied it. But they copied it poorly. While competitors …
