what TikTok is teaching us about the most dangerous number in business

what TikTok is teaching us about the the most dangerous number in business...

ONE!

that's right. the most dangerous number in business is one of anything.

in this case, it's one platform replied upon exclusively to generate all or most of your business. i heard a number of these stories yesterday and they remind me of back in the day when google first changed their algorithm in a massive way; and as such left small business owners who were totally reliant on their google ads, out in the cold with no puffer jacket.

as an entrepreneur or salesperson i believe you should always be very careful about getting complacent and over reliant on any one give person, sales tactic, marketing channel...be paranoid. be vigilant. never stop being curious.

you get the idea.

now, are there instances where focus is what you need?

of course, but never forget that the marketplace is unforgiving and always evolving.

hopefully, we'll work it out with tik tok, but for every business owner or salesperson out there wh…